Text-to-give, also known as text-to-donate, is a mobile fundraising method that allows donors to make donations via text message. In recent years, text-to-give has become an increasingly popular way for nonprofits to solicit donations from their supporters. In this blog post, we will explore four benefits of text-to-give for your nonprofit.
Convenience for donors
One of the primary benefits of text-to-give is its convenience for donors. With text-to-give, donors can easily make a donation using their mobile phone without the need to visit a website or write a check. All they need to do is text a specific keyword to a designated phone number and confirm their donation amount.
This convenience factor can be especially beneficial for donors who may be on-the-go or who prefer to make donations using their mobile devices. By making it easy for donors to give, your nonprofit can increase the likelihood of receiving donations and make it easier for supporters to support your cause.
Higher response rates
Another benefit of text-to-give is the potential for higher response rates. Text messages have an open rate of around 98%, meaning that nearly all text messages are read by the recipient. This is significantly higher than the open rates for email, social media, or direct mail.
By using text-to-give, your nonprofit can reach a wider audience and increase the likelihood of receiving donations. Additionally, by using text messaging to communicate with supporters, you can keep them engaged and informed about your organization’s latest developments and fundraising initiatives.
Faster and easier fundraising
Text-to-give is also a faster and easier way to fundraise for your nonprofit. With traditional fundraising methods, it can take days or even weeks to receive donations and process them. However, with text-to-give, donations can be processed instantly, and the funds can be deposited into your nonprofit’s bank account within a few days.
This can be especially beneficial for nonprofits that need to raise funds quickly, such as in response to a disaster or emergency situation. Text-to-give allows nonprofits to quickly and easily mobilize their supporters and raise the funds they need to respond to urgent needs.
Finally, text-to-give can be a cost-effective way to fundraise for your nonprofit. Unlike traditional fundraising methods, such as direct mail or telemarketing, text-to-give does not require significant upfront costs or investments. All you need is a designated phone number and a keyword, which can be set up easily and inexpensively.